Cedric Van den Haute

Director of Product Marketing

Cedric has lead Sielo product strategy for the last 6 years. He has over 15 years of experience in the lighting industry, with early involvement in LED technology and wireless lighting controls, and in various roles in International Business Development and Product Management. He sold and managed the implementation of the first architectural LED street light installation in 2007 (City of Split, Croatia). Cedric received a M.S. in Civil Engineering from the University of Louvain (Belgium).

What project are you most proud of working on at Sielo, why?

Definitely some of the products we are about to launch but I cannot disclose them at the moment. I am very proud about our extensive line of downlight retrofit kits, by far the most comprehensive and robust in the industry. Like every retrofit product, the focus on the application is a key factor and hearing end users and installers comments is the greatest reward for anyone involved in the genesis of these products.

Why are you passionate about Sielo?

Unlike many lighting manufacturers, Sielo embraces the disruptions happening in the lighting industry. It was created around the idea to make it simple for building owners and OEM manufacturers to update as easily as possible their existing lighting fixtures to SSL. Now Sielo takes a unique approach by leveraging the lights of existing buildings to integrate a network of interconnected objects in a non invasive way. We have never been “me too”, we have our unique approach.